trader joe’s joe’s o’s are not vegan

trader joe’s joe’s o’s are not vegan
20 May 2009 _ 09h24m23 EDT

~ this unhappy ‘news’ might be interesting to our vegan friends. apparently there is more than one vitamin d which is frequently added to humans’ processed foods. vitamin d2 is ‘vegan’ and derived some some fungal growth or yeast; vitamin d3 (cholecalciferol) is derived from lanolin by washing sheep’s wool or some shit. both of the ideas are crazy; what mad scientist was able to convince people that cereal would be improved by rinsing it with wool? anyway, d2 is in soymilk brands like silk, so you can drink the fungus if you like; d3 is added to fortified breakfast cereals such as cheerios, all-bran, grape-nuts, cascadian farm’s organic purely o’s, and especially to the point of this post tj’s joe’s o’s:

Hi Kim,

Our Trader Joe’s Joe’s O’s are not Vegan due to the Vitamin D being derived from sheep.

Thank you,

Nicki K.
Customer Relations
Trader Joe’s

—–Original Message—–
To: Web Customer Relations
Subject: Trader Joe’s Product Information Form

Name: Kim Matott
Product Name: Joe’s O’s cereal

Comments: Hello, I am trying to determine whether there are any animal
ingredients in your Joe’s O’s cereal product. Many cereals have a
Vitamin D (D3) that is derived from sheep. Can you tell me the source
of your Vitamin D? Thank you!

public response:

'eric' responds:

sucks. i was about to smash an entire box of these :(
2 July 2010 _ 16h29m13 EDT [link]

'Welcome to Wednesday « Vegannifer!' responds:

[...] that was a delicious alternative to my typical bowl of cereal, which, horribly, I just learned is NOT VEGAN! First Panera Bread bagels have in them an ingredient derived from duck feathers and now this! [...]
3 November 2010 _ 12h46m18 EDT [link]